Outside view of VIDA Building


Couple decorating their apartment

Common Decorating Mistakes

Decorating your new apartment or townhome can be exciting and daunting. Getting it right doesn’t necessarily mean spending a lot…

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Stacy K Floral Studio

VIP Program Spotlight: Stacy K Floral

We love seeing how resilient and creative Rochester’s local businesses have been in adjusting to the current health crisis, while…

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Graphic image of people working from home

4 Ways to be Productive Working From Home

If you’ve recently started working from your apartment or townhome, you’ve probably developed a new respect for anyone who has…

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Woman doing high intensity interval training in her apartment

Apartment Workouts

It’s difficult to stay fit, healthy, and strong when you’re social distancing inside your apartment or townhome. Gyms, studios, and…

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Items from a first aid kit

Make Your Own First Aid Kit

Many of us fill our apartments with extra cleaning supplies, pantry items and back up toiletries like soap and contact…

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Stack of blue throw pillows

Decorating With The 2020 Pantone Color of The Year

For more than 20 years, the Pantone Color Institute, a color trend-forecasting and consulting company, has been selecting a Pantone…

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4 Tips for Great Sleep

Let’s face it – there’s only so much that coffee can do. We all dream (figuratively) of more nights of…

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Hanging sigh with "we have moved"

Your Change of Address Checklist

Congratulations on your new apartment or townhome! Beyond all the work of packing, unpacking, decorating, etc., you need to let…

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Ape + Canary Log

VIP Program Spotlight: Ape + Canary on Strathallan

You know the feeling. When your hair looks great, you feel confident, and ready to take on the world. Ape…

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Couple reviewing paperwork

Is Renter’s Insurance Worth It?

While 97% of homeowners have insurance on their homes, only 37% of renters purchase renter’s insurance (Insurance Information Institute). The…

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