Neighborhood of Play Rendering


Start a business adventure in The Neighborhood of Play!

The transformation of Rochester’s Inner Loop East that began in 2014 is complete. The Neighborhood of Play – home to The Strong National Museum of Play, Hampton Inn & Suites, and VIDA Apartments and Townhomes – is now a world-class destination to live, work, dine, shop, play… and do business!

As the exclusive residential and retail community for the Neighborhood, VIDA encompasses five buildings with 238 residences and 17,000 square feet of customizable retail space. An address at VIDA provides the rare opportunity not only to access prime, new-build real estate, but to also benefit from a steady stream of resident and visitor traffic in a thriving new neighborhood.


  • Retail space available from 1,800 to 7,189 sq. ft.
  • Year-round residential & tourism traffic:
    • 100% occupancy of VIDA’s 238 apartments and townhomes
    • Projected annual attendance of 800K+ at the newly expanded Strong National Museum of Play
    • 125 rooms for out-of-town guests at the brand new Hampton Inn & Suites
  • Pedestrian-friendly neighborhood
  • Positive atmosphere and public perception
  • New construction and ability to customize space

Available Space

Current Tenants

Nerdvana Exterior Photo


At VIDA Since 2022

Nerdvana is a chic gaming-themed restaurant and bar that features custom cocktails and a scratch kitchen all under one roof! You can play the latest 4 player games, a new tabletop experience, or a retro classic all from your table. It’s the ultimate upscale nerd culture experience!

Visit Nerdvana's Website
Fattey Beer Exterior Photo

Fattey Beer Company

At VIDA Since November 2022

Fattey Beer Company is a bottle shop, tap room, and a craft community experience. They’re dog friendly, people friendly, and feature a large selection of craft beers, wine, cider, seltzer, sodas, non-alcoholic drinks, and snacks, as well as a world famous chicken sandwich. They also have an active Mug Club of beer enthusiasts, indoor and outdoor seating, and beer delivery.

Visit Fattey Beer's Website

What sold it for us was the Neighborhood and the vision behind it. It's exciting, vibrant, and growing.

Nik Fattey, owner of Fattey Beer

Learn More

To learn more and schedule a tour, contact Michael Trojian at 585-334-4110 or