Live in the Heart of Downtown
The Neighborhood of Play
Experience the energy of the city at VIDA, where world-class museums, dining, entertainment, and festivals are just steps away. Enjoy modern amenities like rooftop decks, fitness studios, underground parking, pet-friendly living, and Greenlight high-speed internet. With a variety of floorplans and rates, VIDA offers a home to fit every lifestyle.
Studios + 1 & 2 Bedroom
Unique Apartments
Discover refined city living in our upscale apartments, thoughtfully designed with contemporary features, open-concept layouts, and premium amenities to elevate your lifestyle.
1 & 2 Bedroom
Luxury Townhomes
Experience the pinnacle of sophisticated living in our luxury townhomes, where modern design meets timeless elegance. Enjoy spacious layouts, premium finishes, and the comfort of a private home within a vibrant community.
Leasing Now!
Premier Retail & Restaurants
Explore a dynamic selection of retail spaces designed to complement the VIDA Rochester lifestyle. Whether you’re looking for everyday essentials, boutique shopping, or dining options, our thoughtfully curated retail offerings bring convenience and vibrancy to the community.
Amenities
Vida
VIDA’s amenities are designed for comfort and convenience, including high-speed Greenlight internet, fitness studios, and a stunning rooftop deck. Residents also enjoy pet-friendly living, in-unit laundry, available garage parking, and concierge services for a seamless urban lifestyle.
- Greenlight Fiber Internet
- Off-Street Parking
- Garage Parking Available
- Two Fitness Studios
- Spectacular Rooftop Deck
- Private Balconies Available
- Pet-Friendly Policies
- Car-Charging Stations
- Intercom Security System
- 'Round-the-Clock On-Site Maintenance
- Walkable, Pedestrian-Friendly Streets
- Central Air Conditioning
- Washer & Dryer in Every Residence
Featured Units
Apartments + Townhomes
VIDA is a unique community where nothing is one-size-fits-all and everything is modern and thoughtfully designed. To cater to our residents’ tastes and lifestyles, the features, finishes, and rental rates vary across our units. Options range from high-end cultural-district townhomes with luxury accents and dedicated garages to simple, sleek studios for those who want to live at the heart of the action.
Apartment 1-A
|
1 Bedroom
|
1 Bathroom
|
678
Sq. Ft.
|
$1,025/month
First floor apartments, Formica countertops, full size stackable washer/dryer, moveable kitchen island, ADA shower, high-tech intercom system.
Floorplan & 3D TourApartment 2-A
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2 Bedroom
|
2 Bathroom
|
1,110
Sq. Ft.
|
$2,025/month
Corian countertops, grey tile kitchen backsplash, kitchen island with sink, wrap around balcony, tub with glass door, tile shower with glass door, washer/dryer, high-tech intercom system.
Floorplan & 3D TourStudio A
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Studio Bedroom
|
1 Bathroom
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552
Sq. Ft.
|
$1,245/month
Grey Corian countertops, white tile kitchen backsplash, moveable kitchen island, stylish barndoor to bedroom, tile walk-in shower, washer/dryer, high-tech intercom system.
Floorplan & 3D TourTownhome T-1A
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1 Bedroom
|
1 Bathroom
|
857
Sq. Ft.
|
$1,545/month
Two floors, private entrance, ample storage space, white Corian countertops, grey tile kitchen backsplash, moveable kitchen island, washer/dryer.
Floorplan & 3D TourExperience Downtown Rochester, NY Like Never Before
VIDA
Welcome to the Neighborhood of Play—where your lifestyle is as relaxed or as energized as you want it to be. At VIDA, it all starts just outside your door. Discover art at the upcoming City Art Space, grab coffee at Fairpour, or dive into retro games and poutine at Nerdvana. Explore The Strong Museum of Play, sip craft brews at Fattey Beer, and catch live music at Lila’s twice a week.
Konar Family of Properties
Options Abound
South & Hickory Place
Rochester, NY | South Wedge
Discover refined city living in our upscale apartments, thoughtfully designed with contemporary features, open-concept layouts, and premium amenities to elevate your lifestyle.
Erie Station Village
West Henrietta, NY
A community of luxury apartments and townhouses rich in character and modern conveniences. A uniquely designed setting where attention to detail, responsiveness, and customer service are paramount.
Elmwood Manor
Brighton, NY
Conveniently located on Lilac Drive in Brighton, Elmwood Manor is just a few steps from magnificent Highland Park, and minutes from downtown Rochester, shopping malls, and expressways.