Discover Downtown

Experience Downtown Rochester like never before.

Your lifestyle in the Neighborhood of Play can be as calm and comfortable, or as vibrant, colorful, and exciting, as you want it to be. Whether you define fun as visiting historic sites…a subscription to Geva…screenings at the Little…trivia with Geeks Who Drink…art openings at RoCo…performing at Fringe…front-row seats at the RPO…helping out at Girls Who Code…getting candid with RocGrowth…ice skating at MLK park…taking the kids to the Strong…or just solitary reading on the patio…VIDA is the perfect place to call home.

Downtown Rochester is the stage for hundreds of free special events, concerts, and other performances, year-in and year-out. The filling in of the Inner Loop will make these incredible cultural experiences walkable for thousands of locals, but few will enjoy the convenience and proximity available at VIDA.