Last Modified: December 14, 2021
What are cookies?
A cookie is a small file containing a string of characters sent to your computer when you visit a website. When you revisit the site, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time or tell the Web server that you have returned to a specific page.
Cookies set by the website owner (in this case, VIDA) are called “first-party cookies.”
Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and when it visits certain other websites.
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, VIDA keeps track of the Websites and pages you visit within Google Analytics to determine what portion of the VIDA Website is the most popular or most used.
What types of cookies do we use, and how do we use them?
The specific types of first and third-party cookies served through our Websites and the purposes they perform are listed below. For a list of the cookies used by VIDA, see this page. These cookies include:
- Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites.
- Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
- Analytics and customization cookies: These cookies collect information either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
- Advertising cookies: These cookies are used to make advertising messages more personalized to you. They are used to prevent the same ad from continuously reappearing, ensuring that ads are correctly displayed for advertisers, and in some cases, selecting advertisements that are based on your interests and preferences.
- Doubleclick (Google): You can manage your preferences and opt-out of Google’s interest-based ads in your Google Ads Setting.
- Social networking cookies: These cookies are used to enable you to share pages and content that you wish on our Websites through third-party social networking and other websites. These cookies may also be used for advertising purposes too.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings, however, as described above.
Click here to manage your Cookie Preferences for the VIDA website.
Where can I get further information?