February 2020 Many of us fill our apartments with extra cleaning supplies, pantry items and back up toiletries like soap…

February 2020 For more than 20 years, the Pantone Color Institute, a color trend-forecasting and consulting company, has been selecting…

January 2020 Let’s face it – there’s only so much that coffee can do. We all dream (figuratively) of more…

January 2020 Congratulations on your new apartment or townhome! Beyond all the work of packing, unpacking, decorating, etc., you need…

December 2019 You know the feeling. When your hair looks great, you feel confident, and ready to take on the…

December 2019 While 97% of homeowners have insurance on their homes, only 37% of renters purchase renter’s insurance (Insurance Information…

November 2019 You’ve just moved into your new apartment or townhouse – congrats! What a perfect reason to throw yourself…

November 2019 Veneto is a hidden gem in Rochester’s ever-changing East End…and it’s just a 4-minute walk from your apartment….

I decided to move to VIDA because I wanted to live downtown and be in a more diverse social scene….

I’ve lived at VIDA since it first opened. It was my first place living on my own and I’m loving…