Outside view of VIDA Building

Plan a Visit to VIDA

Plan a visit to VIDA, the residences at the Neighborhood of Play.

As the home of The Strong National Museum of Play and a festival city at heart, downtown Rochester is where the world comes to play. VIDA is your opportunity to live at the center of it all, in the city’s newest and most dynamic neighborhood, with family fun, world-class cuisine, performing arts venues, cozy cafes, and much more right at your doorstep.

The comforts of home include rooftop decks, two fitness studios, private underground parking, pet-friendly policies, fiberoptic high-speed internet, and a unique VIP program. With an array of floorplans and rates, there’s an abode for every life and style at VIDA.

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Equal Housing Opportunity

Federal, State, and Local Fair Housing and Anti-Discrimination Laws protect individuals from housing discrimination. It is unlawful to discriminate based on certain protected characteristics, which include, but are not limited to: race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, age, disability, marital status, lawful source of income, or family status.