Outside view of VIDA Building

The Unexpected Red Theory

Single red chair in a neutral toned living room. Image credit: Thom Miklovic

March 2024


Are you tired of the same old interior design schemes that seem to lack excitement? Do you want to inject some energy and vibrancy into your VIDA apartment or townhome? Look no further than the Unexpected Red Theory of interior design. This unconventional approach can transform your place by adding a pop or three of burgundy, scarlet, carnelian, or crimson. Let’s dive into what it’s all about, why it works, and how you can apply it to your own space.

What is the Unexpected Red Theory?

Red has always been a color that makes a statement. The Unexpected Red Theory is a design concept that centers around the strategic use of the color red to create visual interest and evoke emotion in a space. It’s not about using red as a dominant color. It’s about incorporating red in unexpected and subtle ways, so it serves as a focal point that adds depth and character to the room.

Why Does it Work?

Red is a color that naturally draws our attention and stimulates the senses. It’s associated with passion, energy, and warmth, making it an excellent choice for infusing life into interior spaces. However, using red in large doses can be overwhelming and may even feel oppressive. That’s where the Unexpected Red Theory comes in.

By strategically incorporating red accents or elements into your design scheme, you can have a balanced and harmonious look that doesn’t overpower the room. The element of surprise adds an element of excitement and intrigue to the space. It’s an attention getter and a conversation starter for any room in your apartment or townhome.

How to Pull Off the Unexpected Red Theory

Now that you understand the concept behind the Unexpected Red Theory, let’s explore some practical ways to implement it in your home:

Accent Furniture

Introduce red through accent furniture pieces such as a bold red armchair, a vibrant red coffee table, or a statement red dresser. These pieces can serve as focal points in the room while adding a pop of color and personality.

Artwork and Accessories

Incorporate red into your space through artwork, throw pillows, rugs, or curtains. A strategically placed red painting or sculpture can instantly elevate the appeal of a room. Red accents like cushions or curtains can tie the design together and create visual interest.

Window Treatments

Window treatments and drapes can have a big impact on a space, especially when they’re red. You might choose a red roman shade, valence, or blinds. Or be a bit more subtle and use red drapery trim or tie backs.


Adding red by way of a table lamp or red lampshade can be very powerful in the evening. Flooding a room with red light that sets a mood, but is much more subtle during the day.

Kitchen and Dining

Incorporate red into your kitchen or dining area by using red chairs, bar stools, or tableware. Red kitchen appliances, such as a toaster or kettle, can also add a playful pop of color to the space while serving a practical purpose.

Floral Arrangements

Bring the Unexpected Red Theory to life by incorporating red flowers or foliage into your interior decor. A vibrant bouquet of red roses or a simple arrangement of red tulips can add freshness and vitality to any room.

We love it when our VIDA residents put their hearts and creativity into decorating their apartments and townhomes. Putting your own “fingerprints” on your place not only makes it feel more like home, but helps you express who you are. So go ahead, embrace the unexpected, and let the color red transform your place into a truly unique space.