Outside view of VIDA Building

Four Color Trends for 2024


Living room with green couch and wooden chairs with blue seat cushions. Image credit: Charlotte May.

January 2024


We think we’ve created a pretty fashionable place to live at VIDA, so we’re not surprised that so many of our residents put a lot of thought and care into their decorating. As we step into 2024, the world of interior decorating is buzzing with anticipation for the latest color trends.

These aren’t just a reflection of changing tastes. They are a mirror to the collective mood of our society. This year, we’re seeing a blend of comforting classics and bold, expressive hues. The commonality is that they were all popular in the 1990’s. And that nostalgia suggests we’re all looking to inspire hope and positivity in a period of uncertainty. Let’s dive into the most popular color trends expected to dominate the decorating scene in 2024 and how you can incorporate them into your VIDA apartment or townhome.

Nature-Inspired Greens

Drawing inspiration from the natural world, this trend is a nod to our growing desire for sustainability and connection with nature. From soft, sage tones that evoke a sense of calm to the deeper, more luxuriant forest greens, these hues bring the tranquility of the outdoors inside. If you like this trend, you can read more about how to apply it in one of our previous blog posts.

Earthy Neutrals

Earthy tones are making a big comeback, reflecting a shift towards simplicity and authenticity. Think warm terracotta, soothing oatmeal, creamy beiges, and rich chocolate brown. These colors are versatile, pairing wonderfully with natural materials like wood, stone, and linen, enhancing the organic feel of a room.

Bold Blues

In 2024, we’re seeing a particular interest in bolder, more saturated blues. These shades, from cobalt to cerulean, are associated with calmness and relaxation. They are perfect for creating a focal point, such as a large work of art or a striking piece of furniture.

Sunset Hues

As we seek more warmth and optimism in our lives, colors that echo the hues of a sunset are gaining popularity. Think of the soft pinks, purples, and oranges that paint the sky as the sun goes down. These colors are not only visually stunning but also evoke feelings of hope and positivity. They’re ideal for spaces where relaxation and creativity are encouraged, like reading nooks or home offices.

Incorporating Color Trends

When you read about color trends, you probably get a little jealous of homeowners that can just grab a roller and paint the walls of any room. So, how can you apply these color trends when you live in an apartment or townhome? We have five simple ways to do just that.

Textiles and Fabrics. Curtains, rugs, throw pillows, and blankets in trendy colors can dramatically change the look and feel of a room. For instance, a forest green throw blanket or sage cushions can bring in the nature-inspired green trend.

Artwork and Wall Decor. This is a great way to introduce color without permanence. Large canvases, framed prints, or even fabric wall hangings in the color trends of 2024 can make a significant impact. And don’t forget about removable wall decals.

Furniture and Accent Pieces. Investing in smaller furniture pieces or accent items is another great strategy. Think a cobalt blue ottoman or a terracotta table lamp. These pieces can act as focal points in a room, bringing in trendy colors without overwhelming the space.

Plants and Natural Elements. Incorporating plants not only improves the air quality in your apartment, it fits with the trend of nature-inspired greens. Pairing them with pots and planters in trendy colors or materials (like terracotta) can double the impact.

Lighting and Accessories. Finally, don’t underestimate the power of lighting and small accessories. Colored lampshades, tinted light bulbs, or even candles in fashionable colors can add warmth and style to your space. Decorative items like books, bowls, or even kitchen items in trendy colors can also contribute to the overall palette of your apartment.

If you feel your VIDA apartment or townhome needs a little makeover, try embracing one or more of color trends. By focusing on non-permanent additions and strategically placing color where it has the most impact, you can easily and affordably transform your space with 2024’s most popular hues.