Retail
The transformation of Rochester’s Inner Loop East that began in 2014 is complete. The Neighborhood of Play – home to The Strong National Museum of Play, Hampton Inn & Suites, and VIDA Apartments and Townhomes – is now a world-class destination to live, work, dine, shop, play… and do business!
As the exclusive residential and retail community for the Neighborhood, VIDA encompasses five buildings with 238 residences and 17,000 square feet of retail space. An address at VIDA provides the rare opportunity not only to access prime, new-build real estate, but to also benefit from a steady stream of resident and visitor traffic in a thriving new neighborhood.
Available Space
VIDA
Retail space starting at 1,864 square feet is available in a walkable, high-traffic neighborhood with a fully-occupied apartment community, strong tourism from the nearby Strong Museum, and a new 125-room Hampton Inn & Suites. Customize your space in a vibrant community with year-round foot traffic and modern amenities. To learn more and schedule a tour, contact Michael Trojian at 585-334-4110 or mtrojian@konarproperties.com.
What sold it for us was the Neighborhood and the vision behind it. It's exciting, vibrant, and growing.
Nik Fattey, owner of Fattey Beer
Current Tenants
Nerdvana
At VIDA Since 2022
Nerdvana is a chic gaming-themed restaurant and bar that features custom cocktails and a scratch kitchen all under one roof! You can play the latest 4 player games, a new tabletop experience, or a retro classic all from your table. It’s the ultimate upscale nerd culture experience!
Fattey Beer Company
At VIDA Since November 2022
Fattey Beer Company is a bottle shop, tap room, and a craft community experience. They’re dog friendly, people friendly, and feature a large selection of craft beers, wine, cider, seltzer, sodas, non-alcoholic drinks, and snacks, as well as a world famous chicken sandwich. They also have an active Mug Club of beer enthusiasts, indoor and outdoor seating, and beer delivery.
City Art Space
Opened September 2025!
City Art Space is Rochester’s dynamic gallery and creative hub, curated by RIT’s College of Art and Design. Featuring rotating exhibitions from emerging and established artists, this urban venue hosts public events and provides a fresh, inspiring lens on contemporary art and design.
FairPour Coffee Roasters
Coming Soon!
Fuel your day (or night) at FairPour Coffee Roasters—coffee shop by morning, bar by evening.