VIDA Building D Rendering

live it.

Make yourself at home in the Neighborhood of Play.

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Vida - Apartments | Townhomes | Retail

As the home of The Strong National Museum of Play and the heart of Festival City, USA, downtown Rochester is where the world comes to play. VIDA is your opportunity to live at the center of it all, in the city's newest and most dynamic neighborhood, with family fun, world-class cuisine, performing arts venues, cozy cafes, and much more right at your doorstep. The comforts of home include rooftop decks, two fitness studios, private underground parking, pet-friendly policies, fiberoptic high-speed internet, and a unique VIP program. With an array of floorplans and rates, there's an abode for every life and style at VIDA.

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Leasing Office

23 South Union Street, Apt #2
Rochester, NY 14607

Contact Us

p 585-400-VIDA (8432)

Office Hours

In order to do our part to help flatten the curve, our leasing office is currently closed to walk-ins. Please call or email us for an appointment.

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Your New Home

Want a simple studio or a luxury townhome? The spaces at VIDA are as unique as its residents.

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The VIP Treatment

Through partnerships with dozens of local businesses, residents score exclusive savings and perks.

Get the Inside Track
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The World at Your Feet

With the cultural resources of a much larger city, Rochester has something fun, interesting, and exhilarating for everyone.

Discover Downtown

Businesses Welcome.

Get in on the ground floor.

Retail Openings
Neighboorhood of Play Logo

Neighborhood of Play — a world-class destination to live, work, play, and learn.

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See for yourself. Live it.

Won't you be our neighbor?

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